September 2010, sees the brand launch of She Died Of Beauty by long standing friends super model Erin O’Connor and Stylist Kate Halfpenny.
A simple yet concise collection of 5 beautiful typographic t-shirts and 2 bags, with a play on the brand name – in their own words, “the very visual nature of fashion is to manipulate and exaggerate almost everything. We loved the idea of twisting a polite sentiment into a naughty yet, frivolously funny statement that we hope will appeal to all.”
The inspiration behind the brand name and collection is to make “a teasing yet affectionate tickle at the fashion industry we continue to love, honour and serve”, showcased through a capsule collection of invigorating and lovingly created organic cotton t-shirts and bags in a classic monochrome palette.
The brand origins are firmly rooted in London, with a creative collision of informed education; Kate at St Martins School of Design and Erin within the political & potent world of fashion, providing a signature style, which is witty, purposeful and un-apologetic.
The core brand philosophy is based upon ethically and organically sourced materials important to both Erin & Kate “after all, there’s no reason why style and conscience can’t co-exist!”, say the design duo.
Shirt: SHE DIED OF BEAUTY
Watches: Casio / Emporio Armani